How do you pursue a Career in Market Research?

Market Research

I find a Career in Market Research very interesting. I want to first understand What a Career in Market Research entails before I invest time and effort to figure out How to start a Career in Market Research. In my quest to learn more about a Career in Market Research, I found this amazing page:

Rahul Dwivedi's professional point of view!

Rahul Dwivedi has worked in Market Research for 5 years & 6 months. Rahul Dwivedi has worked in Market Research as Analyst Digital Marketing in Accenture. In Rahul Dwivedi's own words, this is how Rahul Dwivedi got into Market Research: "After completing my BBA from University of Lucknow, I did PGDM from Jaipuria Institute of Management, Lucknow. After that, I started working as a Market Research Analyst - Strategic intelligence at PATH infotech Ltd. A year later, I joined R Systems as a Senior Research Analyst. In May 2017, I started working as Analyst Digital Research with Accenture and since then I have been working at Accenture" This link showed on the first page of search results for Rahul Dwivedi:

Career Video on Market Research

In a video, Rahul Dwivedi has talked about various aspects of a Career in Market Research. Rahul Dwivedi started by explaining Market Research as: "Market research is one of the main factors used in maintaining competitiveness over competitors. Market research provides important information to identify and analyze the market need, market size and competition." The video gave me so much food for thought.

In this video Education was discussed as theoretical topics needed to excel at Market Research, and not as Qualifications needed to enter Market Research. Rahul Dwivedi touches upon these in the Education section of the Video:
  • Research Process
  • Research Models
  • Types of Research Reports
  • Data Collection Methods
  • Customer Analysis
  • Market Sizing
Skills are the most important factor determining success in a particular Career.
Rahul Dwivedi then explains why these Skills are essential for a Career in Market Research:
  • Communication Skills
  • Awareness
  • Creativity
  • Attention to Details
  • Analytical Skills
There are great positives of this Career.
Rahul Dwivedi believes that the following are some of the Positives of a Career in Market Research:
  • Learning Opportunity
  • Work Life Balance
  • Growth
Challenges define a Career as much as the Positives of the same.
And, Rahul Dwivedi believes that one needs to prepare for following Challenges of a Career in Market Research:
  • Client Needs
  • Limited Career Opportuinty

In the final section of the video Rahul Dwivedi talks about How a day goes in a Career in Market Research. This video is by far the best video on a Career in Market Research, that I have ever come across. To see the full Talk, one needs to install the LifePage Career Talks App. Here is a direct deep link of the Video:

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